Docusign case study
In hyper-growth technology companies, it is crucial to keep pace with not just customer demand but also back-office financial and operational costs. Due to its rapid success, DocuSign realized it couldn't scale its current planning cycles with the pace of its business growth.
Live from Dreamforce: Day 2
KEYNOTES Marc Benioff’s much-anticipated keynote took place today, along with special guests Ebony Frelix, SVP of Philanthropy & Engagement at Salesforce.org, Deborah Dungan, CEO of (Red), and WIll.I.Am, innovator and musician. Altogether, 170,000 attendees gathered to hear Benioff’s revelations along with 15 million online viewers. Marc Benioff offered his insights all throughout the entire keynote, weaving in between speakers before his presentation. “Let’s remember why we come to Dreamforce,” he said. “Behind all of these things are our customers. An opportunity to get closer to our customers than ever before. That’s the power of our community.” Will.I.Am kicked off the keynote by encouraging those conference attendees to teach inner city students about tech: “I’m not just here because I like to hang out with geeks. I’m here because I think geeks could change inner cities forever,” said the musician. “There’s a tsunami in every hood every day,” he continued. “Tsunami of drugs and crimes. If only these k...
Is Sales Being Left Out of the Digital Transformation Conversation?
When a CEO talks about pursuing digital transformation - as many now do - watch closely who they pull into the process. You'll see the CIO, COO, CFO, CMO... but rarely the head of Sales. Aargh! I can see the headlines five or ten years from now: COMPANIES FORGOT ABOUT SALES.